Regarding real estate investing, vacancies can seriously impact your bottom line. But with the right strategies, you can reduce vacancy rates, attract tenants faster, and secure more qualified renters for your Harrisburg rental property. In this post, Hometown Property Management shares 7 rental listing tips that fill vacancies quickly (with better tenants) while staying compliant with fair housing laws and maintaining a professional, efficient rental business.
1. Make Your Online Listings Shine
Today’s rental search starts online. Your rental listing description should be clear, accurate, and optimized for search. Highlight unique features like hardwood floors, in-unit laundry, floor-to-ceiling windows, or energy efficiency. Use your website, partner sites, and rental platforms to maximize visibility. Include keywords like “rental home in Harrisburg” to boost website traffic and connect with prospective tenants.
2. Use High-Quality Photos to Showcase the Property
Pictures make or break a property listing. High-quality photos help your vacant units stand out and attract more tenants. Capture every interior and exterior angle during the day to take advantage of natural light. Highlight curb appeal, property features, and nearby attractions to attract potential renters.
3. Highlight the Property Effectively
A great rental listing description goes beyond the basics. Include the rent amount, lease duration, market demand, and walking distance to local businesses, public transportation, and schools. Mention if you offer referral bonuses, flexible lease terms, or online rental applications via property management software.
4. Stay Compliant with Fair Housing Laws
Never overlook compliance. Property managers should ensure their marketing strategies follow fair housing laws to avoid discrimination claims. Avoid terms like “ideal for young couples” or “perfect for single professionals.” Stick to factual descriptions that appeal to many renters and focus on the property, not the person.
5. Leverage Social Media and Facebook Marketplace
Leveraging social media, especially Facebook Marketplace, can generate leads from prospective renters quickly. Post eye-catching listings on Facebook, Instagram, and local rental groups. Include a direct link to your rental application or property listing. Tag local businesses to boost visibility and connect with renters looking for a place near work, dining, or recreation.
6. Use Open Houses to Get Eyes on the Property
If your unit sits longer than usual, open houses can draw serious interest. Invite current tenants, neighbors, and leads from your other listings. Promote your event on social media, with rent signs, and via email to drive traffic. This allows potential tenants to experience the space firsthand and imagine themselves living there.
7. Set the Right Rent Price to Attract Great Tenants
Overpricing can lead to extended vacancies. Study similar properties and market demand in Harrisburg to set a competitive rental rate. Use property management software to analyze trends, or work with property management companies like Hometown Property Management for expert guidance on pricing and your tenant screening process.
Bonus Tip: Focus on Finding the Next Tenant, Not Just Any Tenant
Attracting reliable tenants requires more than fast marketing—it requires strategic, proven methods. From standout online listings to effective marketing efforts, these tips help you reduce downtime and attract qualified tenants who will care for your property long-term.
Filling Vacancies Faster in Harrisburg with Hometown Property Management
Managing vacant properties doesn’t have to be stressful. At Hometown Property Management, we help Harrisburg landlords and real estate investors attract the next tenant with proven strategies, powerful marketing, and detailed tenant screening. Whether you need help writing a rental listing, handling lease agreements, or managing rental applications, our team is here to help you fill your vacant units quickly, with the great tenants your property deserves.
For more help managing your rental property, contact us today.
